On the web and mobile, “hyperlocal” is where it’s at (literally). We’ve come to expect more and more targeted content and services i.e., what’s going on right near me? A new example of this is Neighborhoodr, which provides local content for New Yorkers using the super-simple Tumblr blogging platform. The site, started by Anthony de Rosa and Richard Blakeley, is a reader-generated blog network where anyone can quickly and easily post about what’s happening in their neighborhood, no need to login or register (a major barrier to entry on other sites). If you live in New York, just go to the site and click on the map. You can “follow” your neighborhood if you’re on Tumblr, but you don’t need to be in order to see and submit posts.